This is not a common PowerPoint or Public Speaking course! This course is for those who want to learn how to structure a presentation effectively, highlighting the logic of the arguments and the use of graphs and images to be persuasive.
Very few people know that the greatest part of the presentation effectiveness resides in the logical organisation and the layout of the produced document. Big consultancy groups invest time and money to teach their consultants the best strategies to make effective presentations.
This training will provide you with the secrets on how to provide a readable structure to their presentations while being attractive and convincing. The course is highly interactive and both theoretical and practical.
Managers, consultants, professionals and whoever needs to produce presentations aimed at internal or external clients.
Tools used during the training
- PowerPoint and Excel are required.
- XMind (https://www.xmind.net), even the free version, is optional but highly recommended. Alternatively, another Mind Mapping tool.
Neuroscience applied to presentation design
Understand how the brain organises information
- How Working Memory works and its limits
- Finding a meaning/order in the human brain
- How our brain structures information and arguments
- How the brain perceives diversity
- How the brain collects information
How to use the subliminal perception principles to deliver a message
- Pre-attentive perception and attentive perception
- The elaboration of visual perception
How to structure communication in an effective and persuasive way
- How to make sure the interlocutor synchronizes with the logic we want to transmit
- Persuade with a deductive logic
- Persuade with an inductive logic
- Connect the arguments with narrative
Strategies for an attractive introduction and conclusion
- The introduction as a “story”
- The background information
- Adding a twist to the story
- Generating curiosity and interest
- Guiding the interlocutor’s mind using narration and logic
- Techniques for leaving a key message when concluding
Use of images
- Evocative images
- Descriptive images
- Bullet pointing
The Use of tables
- Use tables to identify measures within categories
- Use tables to compare measures within categories
How to build complex graphs with basics building blocks.
- Horizontal bar: rank
- Vertical bar: compare
- Points: correlate
- Line chart: trend
- Small multiples: putting things together
The use of other graphical elements
- Gantt charts
- Process presentation
- Organizational chart
- Multimedia and infographic
Using media to convey your idea
- The graphical design
- The “Navigator”
- “Lead in”
- The slide title and its function
- The references
- Structure and indentation
- How to convey your idea in gesture and movement
- How to convert a slide for a public speaking performance